expressing the
heart and soul of your company

logo design

Before making your final decision on your logo design, print one version per page, then tape them to a wall eye-height, at intervals. Look at them from different angles and distances. Turn away, then look again. Which logo design catches your eye the most? Leave them there for a few days... do you still feel the same about your final choice?

TIP

Will you require a variety of printed media? If so, consider one or two-color designs to keep your printing costs down.

Note: There are special pricing offers available for certain types of business cards, rack cards, brochures and posters—
all in full color. Conversely, gang-runs have not been available for envelopes or letterhead. Your graphic designer will be able to recommend the ideal route for your company.

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Clean and simple logos are highly effective. Build your business name right into your logo and use design elements that attract your target market.

Whether you're new, or long established, your logo is a visual representation of your company. It becomes an integral part of your branding and shows up on all of your printed and visual media, becoming associated with you!

Is your logo congruent with your business? Does it project what
you want potential customers to know?

Above, the Luxor Corrals logo represents the company and its vision—and their "vibe". They appear professional... successful... and offer adventure! A powerful statement for a small, well-run business located in B.C.'s Spur Valley!

Luxor's logo includes silhouettes of "Sammy", the pack mule, as well as the mountain terrain beyond, where the trail rides occur.